CEO and Founder EXIT Realty Corp. International
a residual business model that let associates earn a percentage
on the sales of their recruits.
a page from the insurance sales industry, where he’d worked,
Steve Morris built a franchise by giving each sales associate a
share in the success of the entire enterprise. Exit offers sales
associates 10 percent residual bonuses from the corporation on the
transactions of other associates they bring to the company and mentor.
This unusual compensation offering has enabled Morris to grow the
franchise to 1,007 offices and more than 30,000 sales associates
in less than a decade. Exit’s training is also getting rave
reviews with its emphasis on mentoring and coaching as well as classes.
After a stint with The Permanent, Canada’s third-largest real
estate company at the time, Morris joined RE/MAX in 1984 and within
a year was named Top Manager in North America by the franchise.
During his tenure, he was also named Broker/Owner of the Year for
multiple offices. A dozen years later, Morris launched a model that
gave associates a shot at more than 100 percent earnings through